While the BMW 7-Series is approaching its mid-cycle refresh, tuning specialists Larte Design are doubling down on the current G70 generation. Their latest project transforms the flagship luxury sedan from a conservative executive cruiser into a high-contrast, avant-garde statement piece.
A New Aesthetic: Beyond Simple Paint
The standout feature of this new iteration is a striking color palette that departs from traditional luxury styling. Larte has introduced a deep violet finish applied to the aerodynamic components and wheel covers, creating a sharp visual tension against the car’s white bodywork.
Unlike standard aftermarket wraps or paint jobs, this finish utilizes a sophisticated manufacturing process:
– Embedded Color: The violet hue is integrated directly into the pre-preg carbon fiber structure.
– Durability and Depth: By embedding the color within the material rather than applying it as a surface coating, Larte ensures greater color consistency and long-term resistance to fading.
– Intentional Design: This method is intended to ensure the aesthetic remains “deliberate and composed” even years after installation.
Comprehensive Aerodynamic Styling
The visual overhaul focuses entirely on the exterior silhouette, utilizing a suite of aerodynamic add-ons designed to enhance the car’s presence without altering its core identity. The kit includes:
– A front splitter and side skirts.
– Mirror caps and a rear spoiler.
– A rear diffuser featuring integrated F1-style brake lights.
– Custom wheel overlays in the signature violet and white theme.
Notably, Larte has opted to omit the vented carbon hood seen in previous iterations, a move that suggests a more curated, cohesive design language focused on the violet-on-white theme.
Performance and Compatibility
Despite the aggressive visual changes, the mechanical heart of the vehicle remains untouched. The base for this project is the 760i, which features a twin-turbocharged 4.4-liter V8 engine producing 536 hp and 553 lb-ft of torque.
For owners interested in this transformation, there are several practical advantages to Larte’s approach:
1. Universal Fitment: The body kit is designed to fit all 7-Series variants equipped with the M Package.
2. Reversibility: All components utilize factory mounting points, meaning the modifications can be removed without permanent damage to the vehicle.
3. System Integrity: The installation is engineered to be non-intrusive, leaving factory parking sensors and advanced driver-assistance systems (ADAS) fully functional.
The Context: Luxury Tuning Trends
This project highlights a growing trend in the ultra-luxury segment: the move toward highly personalized, “statement” aesthetics. As standard luxury vehicles become increasingly common, high-end tuners are providing clients with ways to achieve “one-of-one” exclusivity through advanced material science—such as colored carbon fiber—rather than just mechanical tuning.
While pricing has not yet been disclosed, the use of specialized pre-preg carbon fiber suggests this kit will command a significant premium over standard black carbon options.
The takeaway: Larte Design has successfully bridged the gap between aggressive “street” styling and high-end luxury, offering a way to customize the BMW 7-Series that is as much about advanced material engineering as it is about visual impact.
