Great Wall Motor (GWM) has announced that its premium sub-brand, Wey, will begin pre-sales for the new V9X on April 17. As a large, six-seater plug-in hybrid (PHEV) built on a high-voltage 800V platform, the V9X is positioned to become the flagship of the brand’s new “V-series” lineup.
A New Benchmark in Size and Scale
The V9X is designed to compete in the high-end large SUV market, offering significant dimensions to accommodate its six-passenger configuration. To cater to different consumer needs, GWM will offer two distinct versions:
- Standard Wheelbase: 5,205 mm in length with a 3,050 mm wheelbase.
- Extended Wheelbase: 5,299 mm in length with a 3,150 mm wheelbase.
The extended version will officially become the longest SUV in GWM’s entire portfolio. While it is slightly narrower than the rugged Tank 700, its massive footprint signals an intent to provide superior interior space and road presence.
Advanced Engineering and Powertrain
The V9X debuts the GWM One platform, a sophisticated architecture that integrates 800V electronics and 6C fast-charging capabilities. This allows for significantly faster charging times compared to standard EV architectures.
The vehicle will utilize the “Super Hi-4” PHEV all-wheel drive (AWD) system, which pairs a 2.0-liter turbocharged four-cylinder engine with a dedicated hybrid transmission (DHT). Based on GWM’s existing technology, this system likely follows the “Hi4-Z” philosophy—prioritizing efficiency and electric range through dual motors rather than a traditional mechanical driveshaft.
Key technical features include:
– EV Ranges: Options of 240 km and 363 km.
– Handling: Active rear-wheel steering to manage its large dimensions.
– Comfort: Dual-chamber air suspension for a refined ride.
Strategic Context: The Fight for PHEV Dominance
The decision to build the V9X as a PHEV is a core part of GWM’s broader corporate strategy. While many competitors are pivoting toward Extended-Range Electric Vehicles (EREVs), GWM leadership has taken a hardline stance against them.
GWM executives have stated they would “rather die than make extended-range vehicles,” viewing EREVs as merely a transitional technology rather than a long-term solution.
By doubling down on PHEV technology—which combines an internal combustion engine with high-voltage electric systems—GWM is betting that refined hybrid efficiency will outperform the current EREV trend in the luxury segment.
Market Challenges and Brand Reputation
The launch of the V9X comes at a critical time for the Wey brand. While sales have shown year-on-year growth, the brand has struggled to break the 10,000-unit monthly sales barrier in 2026. The V9X is intended to be the “hero” model that pushes Wey into higher volume brackets both in China and internationally.
However, the brand faces hurdles beyond just sales figures. Wey has recently faced scrutiny regarding its marketing, following controversies where promotional materials were noted for their striking similarities to established luxury brands like Range Rover and Lexus.
The V9X must now prove it can stand on its own merits through engineering excellence and distinct brand identity.
Conclusion
The Wey V9X represents GWM’s most ambitious attempt to capture the luxury SUV market through high-voltage hybrid technology. Its success will depend on whether its advanced engineering can overcome recent branding controversies and drive the volume necessary to meet GWM’s ambitious sales targets.
