Audi has launched the E7X, a large electric SUV designed exclusively for the Chinese market. This marks the second vehicle from Audi’s new joint venture with SAIC Motor, the parent company of MG. The E7X distinguishes itself with a massive 109 kWh battery, exceptionally fast charging capabilities, and a design that diverges significantly from Audi’s traditional branding.
A New Audi for a New Market
The E7X is built on Audi’s new ‘Advanced Digitised Platform,’ already seen in the E5 Sportback. Notably, the vehicle omits Audi’s iconic four-ring logo, signaling a deliberate break from the brand’s established identity. This is not a global Audi, but a new offering tailored specifically for Chinese consumers.
The car’s dimensions are substantial, exceeding the size of the existing Audi Q7: it measures 5,057mm in length, 2,042mm in width, and 1,786mm in height. The exterior design features a bold, squared-off profile with wraparound rear lighting, creating a distinctive and monolithic aesthetic.
Interior and Tech Features
While Audi has not fully revealed the E7X’s interior, it is expected to mirror the E5 Sportback: a full-width digital display, bamboo-effect wood accents, and concealed air vents. A key feature is the 360 Driving Assist System, which has been specifically calibrated for “Chinese traffic conditions,” reflecting the unique demands of the region’s roads.
Performance and Charging
The E7X boasts impressive performance figures. Its dual-motor setup delivers a total of 670 bhp, enabling a 0-62 mph acceleration in just 3.9 seconds. The 109 kWh battery provides a CLTC-rated range of over 466 miles.
Perhaps most striking is the E7X’s charging capability: it utilizes a 900V platform supporting 400 kW super-fast charging. This allows drivers to add over 200 miles of range in just 10 minutes, a significant advantage over many existing EVs.
Pricing and Availability
The E7X is currently available for inquiries on Audi’s Chinese website. Given the E5 Sportback’s starting price of around £34,000, the larger E7X is expected to be priced slightly higher.
The launch of the E7X underlines a clear trend: automotive manufacturers are increasingly tailoring vehicles to specific regional markets, particularly China. This strategic approach allows brands to cater to local preferences and regulatory requirements more effectively. The E7X is not just a new car; it’s a demonstration of how Audi is adapting to the evolving global automotive landscape.
